Case Study : Scratchsleeves

Scratchsleeves are special mitts designed to stop babies and toddlers with eczema from scratching themselves. We've been providing the Scratchsleeves team with illustrations for a while now, to help increase their already brilliant brand personality and provide them with elements to add some extra character and interest to their customer facing material.

We created a little drawing to add onto their logo...

We built a collection of illustrations for their website and some of their packaging...

We designed some reward charts and sticker sheets that could be downloaded from their website...

We helped out with some instructional drawings...

and we made a collection of kids colouring sheets for the Scratchsleeves team to use at a promotional event...

Five reasons we love a promotional postcard...

1. They're a good size...

The classic A6 postcard is perfectly proportioned for popping into a pocket or handbag but unlike its close relative the business card, it isn't in any danger of being lost forever in a bulging wallet or messy desk drawer.  There's plenty of space to not only include some lovely, engaging imagery but there's also room to get your message across through the often underrated medium of words.

2. You can stick them on the fridge...

A little thicker than your average flyer, a little posher looking than a basic leaflet. If it's done right, the postcard is a keeper so your potential customers won't pop it straight in the recycling without reading it, they'll have a quick squizz, pin it to the kitchen noticeboard to add a splash of welcome colour and keep it there for later (that day or that year) when they might just give you a call.

3. They mostly make us smile...

Using an eye-catching photo, cute or funny drawing or a pretty collection of products can create a postcard that keeps on grabbing attention.  If your marketing material is engaging, makes your potential customers want to take a another look and is worth keeping hold of, its value is so much higher.

4. We can use them to send messages...

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No only do postcards make great little hand-outs, they are useful in the crusade for customer satisfaction and engagement.  Use one to pop in with a parcel to add a cheery note, hand them out after a meeting with a personalised 'thankyou' added to the back, scribble down details or costs for a client so there's no chance of them being lost or add a promotional sticker to your cards to instantly create must-keep coupons.

5. They're a seriously economical marketing solution...

Bearing in mind benefits 1-4, the humble postcard is a bit of a bargain as unit cost can be a snip (particularly if the information you include will remain up to date and you can use a few hundred). If you fancy finding out more, pop over to www.ourtinymarketing.co.uk and get in touch.

Case study : The Other Duckling

The Other Duckling is a on-line shop selling brilliant home accessories, everything from vintage suitcases to bright and cheery melamine tumblers.  Developing the website involved so much more than just the build, there was the retail strategy to get our heads around, development of a look and feel and a tone of voice for the copy, a photography style to develop and much more. The result was a website bursting with personality run from a standard e-commerce platform...

We used the 'About Us' page to tell a good story...

We worked out the best way to build the categories and product display...

We honed a copy style for the photography and product descriptions...

We added a press page...

...and a Blog...

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And we made sure that The Other Duckling was moving and shaking socially by adding Facebook and Twitter profiles...

Then we developed some additional marketing tools like postcards, booklets, stickers to add to the packaging and all the extra touches like favicons and web detail.  All in all a pretty well rounded piece of work.  If you'd like us to help you out with something along the same lines pop over to our website: www.ourtinymarketing.co.uk

Eye candy... Packaging design that's pretty much perfect.

One of our favourite breaktime browses is the ever captivating www.boredpanda.com.  Lately it's been running a series of articles about the best and most brilliant product packaging around and we've been thoroughly gripped.  This excellent dog treat packaging is one of our our favourites...

Designed by Cecilia Uhr

Designed by Cecilia Uhr

Vibrant design, clever illustration, creative construction and a sense of humour all adds up to packaging with 'Kapow' and there's nothing like swooning over a collection of fabulous design solutions to get your creative juices flowing.  If you're suffering from any kind of creative block, we prescribe a couple of moments taking in these little beauties to cure you completely...

Designed by Clara Lindsten

Designed by Clara Lindsten

Designed by Designers Anonymous

Designed by Designers Anonymous

Designed by Natalia Ponomovera

Designed by Natalia Ponomovera

Designed by Maksi Marbusov

Designed by Maksi Marbusov

Pore over these designs and plenty of other visual feasts at www.boredpanda.com