Case Study : Promotional postcards for Valentine Primary School

A Southampton based Primary School needed a couple of tools to help highlight their music offering within the school and beyond. Having seen our promotional postcards in the past they felt that these economical and flexible mini-posters would be a low key, fun solution, along with a set of cheery button badges.  A design was required which had it's very own brand but still fitted into the School's look and feel and the kids had come up with a few strapline and artwork ideas which we used as inspiration.

We opted for a mainly hand-drawn approach and kept the designs broad and light hearted. We used them specifically for postcards and badges but kept the artwork general enough to be used in the future across school literature, the school website and perhaps even a collection of cute tee-shirts.

“A big thank you from Valentine Primary School! Erica did a brilliant job at transforming sketches drawn by the children into designs that we've used for postcards and badges. Really swift work and high quality results even on our modest budget...and best of all, the children love them!”  Victoria Jones - Head of Music - Valentine Primary School.